Here's your weekly advertising and marketing update from Trend Media Group. This week we take a look at email marketing, and how to reach different age groups on social media.

How to Improve Your Email Marketing 

Email marketing is still a vital, but often overlooked, digitalmarketing tool. With a few tweaks, your email marketing can greatly improve and produce the results you want.

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Using Email Marketing To DriveConversions

Many brands are using email signatures to promote new products or an upcoming event. Signatures are an underused part of email marketing that can lead to valuable conversions. 

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Connectingwith social media users by age 

When drafting your brand's social media strategy it is worthwhile to segment the audience on each platform by age and create content that speaks to each age group. 

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