Content marketing is one of the best ways to reach different segments of your target audience. In TrendING this week, we will focus on video content and explore the basics of video marketing, online video best practices, and the video marketing predictions.

Understanding video marketing 

Video marketing has increased in popularity and reach over the last 5 years and is projected to continue to do so.

Implementing your own video marketing strategy does not require a Hollywood style studio, in fact, it can be quite simple.

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5 secrets of super successful video marketing 

As with any marketing strategy, video marketing is most effective when done right. There is no ‘one size fits all’ approach to creating video content, but there are a few fundamental elements that can give it that little extra it needs.

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Video marketing trends for 2018 

Video remains in the lead as the most popular content type of choice. So far, 2017 has been the year of video marketing, and it is predicted that this rising trend will continue upwards in 2018, representing 84% of all Internet traffic.

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