In TrendING this week, we look at programmatic advertising, and one of Facebook’s latest algorithm changes- the Explore Feed.

Programmatic Advertising: What it is, and how it works

Ever wondered why you keep seeing ads of things that you recently searched for? Or ads for things that are actually relevant to you? That’s programmatic advertising at work, allowing you to reach the people you want to target right across the internet and multiple devices.

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Snapchat to start using programmatic ads

Earlier this year Snapchat introduced Snapchat shows- 3 to 5 minute TV-like content within the app. The shows are meant to create a new way for brands to advertise within Snapchat, and they are turning to programmatic to help fill the ad spaces.

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Facebook’s new Explore Feed

Whenever Facebook makes a change to its platform, it’s usually seamlessly integrated so you may not even notice. One such change is the new Explore feed which collates content that you may be interested in based on your Facebook activity.

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