There is always something happening in di gital ad vertising & marketing, and  it’s e asy to get left behind. Lu cky for you, Trend Me  dia Grou p has you c overed wi th t he week l y updates. This week we t ake a look at influ enc er marketing, and the 280 Twitter character limit. 

W ha  t i s In   f lu enc er   Mar   k   eting   ?   

Influencer marketing is more than just “another buzzword” on the internet. It is a new marketing concept that gives brands another effective way to reach their audience, by partnering  with people who can influence their audience’s decisions.  

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Inf l u en cer M  ar   keting  Case     S tud  y: I ntel    

 Sometimes yo ur bran d’s m e ssage is better d elivered by so m eone oth er than you, a n  d  that’ s what influencer marketing  o ffers . Glo bal br and Intel has  be en using influe ncers and are  seeing great results. 

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Twitter’s 280 character  li m it effect  on m arke ting      

Twitter recently announced that it is t  esting doubling its tweet c haracter limit from 140 to 2  80. If T witter imp lements this change  , it could have positive, and  negative effects on twitter marketing.  
 

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