How many hours per day do you spend on your mobile phone? From messaging apps to social media, and the urge to check emails every couple of minutes, Techcrunch estimates that the average user spends 5 hours per day on their mobile phones.  In TrendING this week, we take a look at how Whatsapp is changing you, how to optimize your mobile ads, and how to get the most out of Facebook using paid and organic methods.

How to Improve Your Mobile Ads

Although TV might continue to be the most dominant medium for ad spend, the rise of mobile is difficult to ignore. With that information in mind, it's important for you to start thinking about whether your mobile presence has the power to captivate and convert your audience. 

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How is Whatsapp changing you?

WhatsApp is a free instant messaging service for mobile phones. It also has desktop capability through the WhatsApp web interface. It is a global entity with 1 billion daily active users. How people interact on the platform varies according to their age and geography. For younger users (below 30), WhatsApp is preferred for making plans, chatting and sharing memes.

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How Paid and Organic Facebook Efforts Support Each Other

As a brand, you may often wonder where organic Facebook efforts fade off and paid social campaigns come into play? Well, it turns out that these different ways of using the social platform often support one another.

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