Facebook recently made changes to its news feed algorithm that has raised a lot of questions among marketers about the state of advertising on the platform. In TrendING this week, we look at what brands can expect with this new change, how to maximize your Facebook advertising budget, and how to ensure you keep getting updates from the pages you want. 

The New Facebook Algorithm

Few changes to the Facebook algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.

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5 Facebook Adverting tips to maximize your budget

If you have a brand on Facebook there is not much need for panic with the new update. Facebook still generates a lot of revenue from advertisers so this update will not completely disadvantage us. Here are five advertising tips that will help you make the most of your Facebook advertising dollars.

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How To Take Back Your Facebook News Feed

The Facebook change algorithm may make you miss updates from the news and publishers that you actually like to see. There is a way to ensure you still get updates that are “meaningful” to you, one of which is the “see first” feature. Here’s a look at that feature and more.  

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