With Facebook Inc. dominating the digital news since the start of the year, it’s fitting that we look at social media marketing. In TrendING this week we look at 5 things to note about the business of social media, a few social media trends to look out for in 2018, and a change in the Facebook algorithm that may affect the reach of your Facebook ads.
Five Things about the Business of Social Media
As a business, it’s important to know that the advent of social media has given customers more power along the purchasing journey. One bad experience can either make or break your brand’s reputation in just a couple of seconds. That being said, there are some key things you need to keep in mind about the business of social media, here are five of them.
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The Future of Social Media Marketing
Social media, like technology, is ever-changing. The industry evolves daily, and it can be difficult for companies to keep up. However, to get the most out of social media marketing it is important to stay updated.
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Facebook’s news feed to show less news, more personal posts
Facebook says it is making major changes to its News Feed to show users less news and more posts from friends and family.
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