Happy New Year! January is not only a month for setting personal resolutions and goals, but is also a time to think about improving your business’ marketing plans to drive more revenue. This week, TrendING will help you with this process by identifying  key learnings from some of the biggest marketing mistakes recently. 

The H&M Hoodie

Some brands have been missing the mark with their advertising lately and subjecting themselves to a lot of public backlashes. The most recent example involves a photo of a child model wearing a H&M hoodie that has seen some social media users accusing the retail company of being racist.

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A lesson in Influencer Marketing from a young YouTuber 

Influencer marketing is increasing in popularity, especially as a way to target millennials. However before you sign the most popular person on your Instagram feed, there are a few things you can learn from the YouTube star Logan Paul’s big mistake.

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Do discount deals mean more money?

An unsuccessful Victoria’s Secret holiday deal may be just the lesson you need before crafting your next sales offer. What the company thought would be a good way to increase revenue during December turned out to be the one thing that lowered their revenue. 

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