Your feedback on TrendING topics is key to what we do here at Trend – so thank you - and this week you selected social media marketing. Below, you can read more about social media marketing 101, measuring ROI, and crucially, understanding your audience. We hope you enjoy and keep the feedback coming.

Getting started with social media marketing

Social media marketing is a great way for businesses of all sizes to reach prospects and customers, but what does it entail?

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Measuring social media ROI

According to the Mary Meeker 2017 report, as much as 61% of marketers say that their main social media challenge is measuring their ROI. Understanding your social media marketing ROI is as important as that of any other marketing strategy, and can be easily done.

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Understanding your social media audience

A big part of social media marketing is understanding your audience, by getting to know who they are and what type of content they like. Getting this information is easy and can be done by using the data you already have.

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