Programmatic is the future of digital advertising, and the digital savvy among us know that the future is here! In TrendING this week, we take another look at programmatic advertising, explore the new integration of programmatic and TV ads, and highlight Facebook’s new app, “Local.”

So, what exactly is Programmatic advertising?

The advertising industry has been embracing a lot more automation in recent years. This has paved a clear path for programmatic advertising to become as popular as it has in a short time.

Integrating programmatic and TV ads

In a perfect advertising world, a brand’s digital and traditional advertising strategies should work together. Programmatic could soon make this easier with the ability to integrate programmatic ads with television ads.

Facebook’s events app- Local

Last year, Facebook launched “Events”- a standalone app that provided a handy events calendar for the user’s location. The app didn’t do well, but not to be defeated, Facebook did an update and re-launched it last week as “Local.”

07/10/2024 02:06:51