Customers and their experience with your business are very important. In fact, 70% of buying decisions are based on the emotional experience of the customer, and how he or she feels they are being treated. In TrendING this week we look at measuring customer success, retaining customers, and responding to complaints on social media.

Measuring Customer Success

Many business measure their customer success by only assessing the activities of their sales team. But what if instead of measuring the activities of the sales teams, we measured something totally different?

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Building strong customer success

Businesses have marketing teams to attract new customers, and sales teams to bring in customers. It then follows that the business should also ensure customer success.

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Addressing customer complaints on social media ​​​​​​​​​​​​​​

In this the digital age, social media is the often where your customers voice they’re dissatisfaction with your product/service. Addressing these complaints under the watchful eye of the internet can be very difficult.

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