The HootSuite “Digital in 2018” report states that Global mobile usage currently stands at 5.1 billion unique users, with 52% of internet users globally accessing it through their mobile phones. With this high mobile usage rate, the benefits of mobile advertising continue to increase. In TrendING this week, we take a look at mobile banner advertising, SMS advertising, as well as the new Google Chrome ad blocker.  

Demystifying Mobile Advertising

In case you’ve missed it; the age of mobile is here! It arrived at least 10 years ago and has been making its mark as a lucrative advertising medium to give brands that extra push. As a business, whether you choose to admit it or not, the reality is that more of your customers are spending a lot of their time in the digital world, and you need a way to reach them there.

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Benefits of SMS Advertising

As more brands look to target customers on the move, SMS is becoming an increasingly essential part of effective multi-channel marketing. Access to mobile communications is far easier than perceived, and gaining access to mobile consumers (smartphone and non-smartphone) can be as simple as sending a personalized, targeted text message.

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Coping With The New Chrome Ad Blocker

Starting today, Google’s Chrome browser will start blocking ads that do not meet the quality standards adopted by the Coalition for Better Ads. According to the company blog, Chrome's baked-in ad blocker will automatically disable ads that Google deems a bad user experience.

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