The way brands communicate on social media is different from the way they do on the traditional media. Social media content gives businesses an opportunity to have fun, be engaging and to achieve this there are a variety of ways. In TrendING this week, we look at two of these ways- memes, and GIFs, and we also share some news from Hootsuite.

Let’s Talk About Memes

Memes, in the context of social media, are those bits of content that pierce the membrane of the pop culture zeitgeist. Sometimes they are funny and other times they are really funny. They straddle the line between immortal and ephemeral too.

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When Should You Use GIFs at Your Business?

Are you ready to talk about GIFs? Sit tight because we’re talking about marketing for millennials. In this incredibly tech-savvy, mobile-centric market, GIFs help you to have a lot of fun with technology in your marketing campaigns. 

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Hootsuite adds Instagram scheduling for business accounts

The “Insta” in Instagram has kept the photo-focused social media platform from allowing scheduled posts — until now. On January 30, third-party social media management platform Hootsuite announced an update that will allow users with Instagram Business accounts to schedule posts ahead of time. 

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